The Internet has changed drastically the way people shop online for goods and services. Nowadays people don’t shop online and even onsite without checking at online reviews from other consumers. 94 percent of consumers check for online reviews before deciding to buy a product or service or not. So, it is normal for investing their money into a product or a service to assess other people’s reviews posted online.
Online reviews posted on sites like US-Reviews and more have benefits to both consumer and the company which offers the products or services, let’s have a look at how each of the players benefits from online reviews.
Benefits for consumers
The greatest benefit a consumer gets from online reviews is the price comparison. Individual consumers looking at online reviews are usually interested in the price of a product. They will ascertain whether they making a good deal of saving money and whether the company offering the products are reliable or not. They will also be interested to know which businesses offer certain products at higher prices and which ones charge the lowest.
If the products you advertise online look the same as the one that is delivered to the consumers, they will give a positive review. And they are nowhere near the product advertised; most likely they are going to give a negative review. Consumers are always honest with their reviews and in tandem with their satisfaction level. Wrong product description, late orders, and bad customer service lead to a poor rating while to notch customer care and high standard products and description of what it is delivered leads to a positive rating by consumers.
Some online reviewers might have additional information about the product in question. How-to guides and other relevant information will influence your decision whether to buy or not since not all people need to buy items that are complicated to assemble and more.
Benefits to the manufacturers and resellers It drives sales
Online review is social proof that drives sales of a particular product. For example, when people visit your store and see thousands of positive reviews, they will trust your business and start purchasing from you and more, which drives more revenue to your business.
It makes your company stand out of the crowd
People searching for products in the search engines will most likely see your business hence you earn more traffic and later conversions. Customer reviews have a way of lifting your company on the search engine indexing algorithm.
Prompts conversation about your business
A good review or a bad review has a way of spreading pretty fast. This will leave a lot of people conversing about your products. Therefore it is good to encourage your customers to leave a review on your services and products. You can encourage them by sending them an email with a coupon for discounts and review your company. This way you can drive sales and at the same time get positive reviews for your product.